Recipe
100g of images
200g of text
50g of buzz words
300g of colour
5g of incentives
20g of interactive things for the reader to do
500g of pages
Method
Cut buzz words out and mix in with text
Add 50g of colour to the text
Add 200g of colour to the images
Cut images and text to the 500g of pages
Mix the 20g of interactive things to the 500g of pages
Mix 50g of colour to the incentives
Add incentives to the 500g of pages
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